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Serving the Valley for Over 20 Years!

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55" Class The Serif QLED Smart 4K UHD TV - White (2019)

Model # QN55LS01RAFXZA

 3.4 out of 5 (7 Reviews)

Regular Price $1,599.99

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Artfully blends into any room

The Serif makes a bold centerpiece statement with its generous size, while its sleek design delivers an elegant viewing experience no matter where it's placed.

Timeless, versatile design

The unique I-shaped profile is sharper and more sophisticated than ever, giving it a completely different look than any other TV. It's the very definition of pure, emotional design that's created to elevate your room's design aesthetic.*

Designed for more freedom in your space

No matter where you put it, The Serif sits in harmony with your space. The special finish is both stylish and durable and it has the unique effect of melting into your space like a decorative object.

The Serif meets QLED technology

With over a billion shades of color (powered by Quantum Dots ), discover what you've been missing with this brilliant, crisp and clear picture.

No more blank screens

Ambient Mode helps The Serif blend with your home décor for a perfectly natural effect. Instead of a simple black screen, you'll see meaningful images that match your lifestyle, with easy settings and plenty of choices.

The Serif exclusive patterns

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode features two patterns inspired by the beauty of the natural world around us-a beautiful leaf and a textured fabric.

Adding sophistication and elegance

A new black metal floor stand on The Serif adds another level of sophistication to The Serif's iconic design TV. The stand blends naturally with the room environment and lets you easily position The Serif anywhere in your space.

Eliminate clutter

The Serif lets you neatly manage cords for a crisp, clean look. All you have to do is tuck the power cable into the line on the side of the Serif. You'll love this extra touch of elegance.

The new standard for detail

HDR 10+ brings the details to life, showing everything the director wanted you to see. You'll experience details in the brightest and darkest scenes.

Seamless connections

The Frame can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.

Assists so easily

The Bixby voice assistant can go beyond just controlling what you want to watch on TV, but also help with Art Mode. Just ask Bixby and get more.

Easy to find, easy to use

Easily control all connected devices and content with One Remote Control and your mobile device. Some examples include how to simply adjust the TV settings, or find new artwork to display. Also, stop browsing through menus to get to your favorite streaming service, just select right from your remote in one step.

Designed with craftsmanship

See for yourself how The Serif can add refined elegance and style to your room for a design sure to amaze.*


  • The Serif with QLED Technology and unique design adds another level of sophistication to your space.
  • Ambient Mode and unique stand lets you transform your TV and use it in new ways. Stand included with purchase.
Series Lifestyle
Backlighting Q Contrast
Design Serif Design
Slim Type Normal
Stand Type (Color) Metal Floor (Black)
4K Ultra HD Connected Yes
Dimming Technology Supreme UHD Dimming
Style Flat Panel
TV Type Lifestyle
Screen Size 54.6" Measured Diagonally
Resolution 3,840 x 2,160
Motion Rate 240
Color 100% Color Volume with Quantum Dots
HDR (High-Dynamic Range) Quantum HDR 4X
Picture Engine Quantum Processor 4K
Dolby Yes
Sound Output (RMS) 40W
Speaker Type 4CH
Multiroom Link Yes
Bluetooth Headset Support Yes
Wireless Connectivity
Wi-Fi Connectivity Yes
Wi-Fi Direct Yes
Bluetooth Yes
Smart Hub Yes (incl. Sports, Music and TV Plus)
Processor Quad-Core
Apps Platform Smart TV with Bixby Voice, Apps and Full Web Browser
Bixby Yes
Works with Google Assistant Yes
Works with Alexa Yes
Digital Clean View Yes
Auto Channel Search Yes
Auto Motion Plus Yes
ConnectShare Yes
Embedded POP Yes
OSD Language English, Spanish, French
InstaPort S (HDMI Quick Switch) Yes
Anynet+ (HDMI-CEC) Yes
Closed Captioning Yes
Electronic Program Guide (Channel Guide) Yes
V-Chip Yes
Game Mode Yes (Auto Game Mode, Game Motion Plus, Dynamic Black EQ, Game Enhancer)
Ambient Mode Yes
USB HID Support Yes
Eco Sensor Yes
Auto Power Off Yes
TV to Mobile - Mirroring Yes
Mobile to TV - Mirroring, DLNA Yes
AI Upscale 4K AI Upscaling
Inputs & Outputs
RF In (Terrestrial/Cable Input) 1/1(Common Use for Terrestrial)/0
RF In (Satellite Input) 1/1(Common Use for Terrestrial)/0
Digital Audio Out (Optical) 1
Audio Return Channel Support (via HDMI port) Yes
RS232C 1
Product Size (W x H x D) Without Stand 49.4" x 29.5" x 8.7"
Product Size (W x H x D) With Stand 49.4" x 48.7" x 19"
Stand Size (WxHxD) 41.4" x 39.2" x 19"
Shipping Size (W x H x D) 55.2" x 35.2" x 12.1"
Product Weight Without Stand 57.5 lb.
Product Weight With Stand 60 lb.
Shipping Weight 76.9 lb.
Power Supply (V) AC110-120V 50/60Hz
Typical Power Consumption 65W
Maximum Power Consumption 150W
Standby Power Consumption 0.5W
Digital Broadcasting ATSC/ClearQAM
Analog Tuner Yes
Remote TM1950A (White)
Remote Control Battery Yes
Power Cable Yes
User Manual Yes
E-Manual Yes
Key Features
Quantum Dot Color Yes
Flat TV Yes
Smart TV Yes
4K UHD Resolution Yes
360 Design Yes
Samsung OneRemote Yes
Universal Guide Yes

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy, and expensive and you probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Questions or Comments?
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out of 5 (7 Reviews)

57% of reviewers recommend this product.

Frame arrived cracked

Submitted by Janazz - 11/13/2019

I was thinking of buying The Frame TV when I saw this one. I immediately purchased because it was white and had an interesting ambient mode. I wanted it replace an aging white tv in my bedroom. I was so excited. I didn't read the reviews until waiting on the tv to arrive. When I read about the frame cracking, I thought I'd be extra careful and hire people to unbox and set it up for me. Unfortunately mine was cracked more severely than the pictures of the others. I cannot take a chance with getting a replacement because I believe the frame was designed weak.
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No, I do not recommend this product

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A true sculpture

Submitted by Alfred - 10/30/2019

I just got this wonderful TV. Finally a TV that does not look like one. The sound quality is not that terrible. The depth of colors is truly amazing.
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Yes, I recommend this product

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Beautifully Designed + World Class Technology

Submitted by Tennis4Life - 9/1/2019

I just received my Serif last week. It's absolutely stunning and looks good off, with ambient mode, or fully operational. If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function. It is the Eames chair of televisions. Love it!
Originally posted on

Yes, I recommend this product

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Almost Perfect

Submitted by ralphthemagician - 8/25/2019

I was initially worried how the TV would arrive based on what another reviewer posted, but I'm glad to say the TV arrived in flawless condition. I purchase direct from Samsung and it arrived via FedEx. The TV is close to perfect. It's physically magnificent. It's easy to set up. Cable management is perfectly executed. The image is incredible. It has all the connectivity you could ask for. Built-in Airplay works great. Basic on/off works with Alexa. Remote control functionality with receivers and game consoles works flawlessly. The built in speakers are good (but don't get terribly loud, FYI). The built in stand is incredible and actually makes this TV essentially impossible to tip. It's actually more secure with the built in stand than resting on a table or console-who knew. It does sit low with its own stand, however iit's the perfect height if you are sitting on a couch right in front of it. Blah, blah, blah. All of this is essentially just me confirming the the marketing copy is accurate. Here's something they don't tell you: the bezel creates a unique effect. What do I mean by this? When the TV is on and the room is dark there's an interesting "shadow" that forms around the TV due to the way light flows around the bezel. I have the white model (the only one available at time of writing this), and the only way I can describe it is a "reverse shadow". I can see that some people might not like this, but I love it. It sort of locks your eyes into the screen area. I have the TV set up relatively close-which I believe enhances this effect-and I highly recommend it. I actually want this effect, whatever it is, on all future TVs. It's AWESOME. It's cool with color content, and somehow even cooler with B&W content. So why isn't it perfect? A lot of little things. The software is garbage. Straight garbage. This is what I expect from Samsung though. Samsung makes 100% hot garbage software. Bixby is worthless, turn it off immediately. The fact that this TV has ads is absurd, but since you will only want to interact with the UI sparingly it doesn't much matter. Some of the Eco settings reset to default automatically. Ambient mode is cool, but you have to enter it manually as far as I can tell, which makes it sort of useless for me. The apps are slow and crash all the time… do yourself a favor and use an iOS device to control content. The included remote is functional, but again you are better off using the SmartThings app to control the TV. All of this could be fixed with a software update, but knowing Samsung they will never do it so I won't hold out hope. Instead they'll fix 50% of the issues in next year's model revision and introduce a dozen new bugs. Overall, this is the best TV I have ever used. IMO it is better than The Frame because of the unique bezel effect. The image quality is essentially 100% based on the 4k/1080p content I have available (iTunes/AirPlay, Netflix, Hulu, PS4 Pro, Nintendo Switch). There might be some better TVs out there on paper, but I don't have the content to drive them. I hope they continue to make The Serif into the future. IMO this is what a TV should be.
Originally posted on

Yes, I recommend this product

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Serif TV is extremely fragile.

Submitted by Purplecow - 8/24/2019

I bought a 55" Serif TV a week ago and when I opened the box, I noticed that the frame was cracked. I didn't take pictures of the first TV to give a benefit of the doubt and returned the TV and bout another one hoping that I wouldn't have the same problem. Well the second TV came and this too came cracked as well. I was really looking forward to the TV but I ended up disappointed. I didn't even get to plug in either of the TVs to experience the QLED 4K display with the built-in Airplay 2 and all the bells and whistles. This one is going right back from where it came from. This is the 3rd Serif TV that I know of that has cracked. If you look at the 1st reviewer's posting, you can see a picture of his cracked TV. This not a tolerance issue. The plastic frame is brittle. Either the plastic was processed wrong or Samsung selected the wrong resin. I'm surprise that a product such as this got released to the public. This product should have passed all ISTA transportation test which subjects the product to bump, vibe, and shock test which should have exposed the product weakness either in the product or in the packaging. I will not buy this TV again until Samsung fixes the cracking frame.
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No, I do not recommend this product

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Smaller Size

Submitted by TVlove79 - 8/20/2019

I am looking at buy the Serif, however I wish Samsung make they in smaller sizes. I enjoy a well designed TV, but a 55 inch in way too big for my apartment.
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No, I do not recommend this product

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Beautiful but fragile

Submitted by vlad_p - 8/1/2019

This is a very interesting TV. I love the design and am a fan of the Bouroullecs' body of work. It's an ambitious form that situates itself well in space. In particular, the white frame really diffuses the effect of the 55 inch screen while still creating a great focal point. This object creates more space than it consumes. The visual technology is top notch and the interface is easy. It has everything you would expect from a Samsung television. Unfortunately, it appears that the manufacturing tolerances are a bit too tight. Our TV arrived with a small crack in the plastic housing. The packaging is incredibly sturdy and it's unlikely that this damage happened in transit. It seems that this particular area (see photos) is particularly thin and fragile. This quality condition has been a recurring theme in my many years of purchasing contemporary furniture, so my frustration is muted at this point. It's a great product otherwise and I can live with the damage. Overall, I greatly appreciate Samsung for taking this risk with such a bold and beautiful piece.
Originally posted on

Yes, I recommend this product

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